Free Trial Abuse

Watching the School, Not the Tin

What 43 products, watched from the network, add to the free-trial abuse discussion

A school of fish streams out of an open sardine tin. Callouts read: 13.1M fake identities thrown at one AI product in 23 days; 97.2% of one app’s accounts were also in play at other companies; 13x higher fake-account rate at AI products than non-AI.

Full disclosure: Sardine’s CEO Soups Ranjan, CPO Zahid Shaikh, and I go back, with plenty of close friends in common. I was at their conference recently and came away a bigger fan of their work than ever. Consider this a friendly reply over coffee, not a rebuttal.

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